I took the long way
into design.
It turned out useful.
Customer support, then marketing, then HTML emails, then product design. Each stop left me with something most designers pick up late: how people explain their problems, what makes them act, and what it takes to actually build the thing.
The path
Four chapters, one direction.
Learned to listen.
NCR Corporation
Coordinating field service in French. Before any fix came a conversation, usually with someone having a bad day.
What stayed with me
Understand the problem in the person’s own words first.
Learned what makes people act.
MDG Company
Campaigns, landing pages and email. Design was judged by what it did, not by how it looked in a deck.
What stayed with me
A clear next step beats a clever layout.
Learned to build.
Silkroad
HTML and CSS for client emails and e-forms. I found I liked making the thing as much as planning it.
What stayed with me
If I can build it, I design it more honestly.
Put it all together.
RIVAL
Redesigning an HR SaaS product line so customers can serve themselves — without losing a single function they rely on.
What stayed with me
Simplify the path, keep the power.
How I work
Four habits I don’t negotiate.
Show it working
A demo answers questions a slide deck only raises. I get to something clickable as early as I can.
Keep what works
A redesign should not cost users the habits they depend on. I change the path, not the destination.
Systems before screens
Tokens and components first, so the tenth screen costs a fraction of the first.
Decide by comparison
Three quick variants side by side beat one polished guess. AI tools make that cheap.
Toolbox
What I reach for.
Design
Experience and interface
Every day
When the job needs it
Build
Front end that runs
Every day
When the job needs it
Think
How I get to the answer
Every day
When the job needs it
Srpski
Serbian · Native
English
English · Fluent — daily at work
Français
French · Fluent — three years of support work
CV
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